Diarmuid Crowley is Founder of Wild Orchard Natural Beverages Ltd and Craft Food Traders. Diarmuid came to education a little late at the age of 21 and ultimately graduated from Queens University with a degree in Chemistry. He began his career in the corporate world with Wyeth Nutritionals and Pepsico before founding Wild Orchard in 2001 and later Craft Food Traders. Since then he has been developing the Wild Orchard drinks brand and building a sales and distribution network for Irish Artisan producers through Craft Food Traders
He believes passionately in the Irish food industry and particularly in our Irish Artisan producers. Diarmuid likes to be active in his spare time through activities like cycling, swimming and running. He lives in County Limerick with his wife and family.
Can leadership be taught? If so, how?
Yes, while leadership can come naturally to some people it is also possible to develop leadership skills through training and learning.
What do you think is the difference between management and leadership?
Management refers to the job of getting things done and ensuring that plans get followed. Leadership is about bringing people together to work towards a common goal.
The world around us is changing faster than at any time in human history and we need more leaders to emerge. How do we make this happen?
By encouraging openness and risk-taking. Leaders will emerge if and when people can express their views and ideas without fear of dismissal or ridicule.
What is the one mistake you witness leaders making more frequently than others?
Choosing a path because they believe it’s what the majority want (populism). True leaders emerge when they truly believe in a cause.
What advice would you give to someone dealing with a high-pressure situation in their life or work?
Try to step back from time to time and get things in perspective. Don’t be afraid to ask for help.
What are a few resources (books, blogs, podcasts, courses etc) you would recommend to someone looking to gain insight into becoming a better leader?
People: Bill Clinton, John Kiely
Books: Trust Rules (Bob Lee)
